
Dental Direkt takes over DOCERAM Medical Ceramics and completes its portfolio
As Europe's leading manufacturer of dental zirconia and full-service provider for the digital workflow, Dental Direkt GmbH is underpinning its growth ambitions by acquiring the experienced specialist for highly esthetic zirconia products DOCERAM Medical Ceramics GmbH (DMC for short). The aim is to strengthen itself as a leading global dental company with a very high level of competitiveness and innovative power.
The acquisition was accompanied by HANNOVER Finanz, which as an equity partner for medium-sized companies in the German-speaking region stands behind both companies as a shareholder.
All responsible parties agree that the takeover will unleash synergy potential that will not only serve the intended growth goal, but also lead to significant customer benefits.
With the zirconium oxide type multilayer Nacera® Pearl Natural, for example, DMC is closing a gap in the Dental Direkt product portfolio. In the synergy, the production of the Nacera® Pearl Natural will be integrated into Dental Direkt's efficient and automated production processes in the future.
Marcel Brüggert (CEO Dental Direkt): "With our products, materials, dental technologies and services, we have consistently generated dynamic growth in recent years. With the acquisition of DOCERAM Medical Ceramics and the integration of Nacera® Pearl Natural, we are promoting further growth and providing our distributors, laboratories and practice labs with great added value within the value chain, all for the benefit of the patient. The quality of Nacera® Pearl Natural fits perfectly into the high quality of our cube zirconia. In any case, we are pleased and ready for the future. "